Give the confounder its own equation
Branded search volume is a mediator for TV and a confounder for any channel whose budget follows search trends, so no single regression gets both effects right. Give search…
New - I was on Millionærklubben and talked about Coxon and AI development. Listen here
I’m Michael Green, a physicist turned AI founder. I write about Bayesian modeling, uncertainty quantification, drug discovery, and the occasional rant about why Europe should own its own tech stack. If your model can’t tell you what it doesn’t know, it probably shouldn’t be making decisions.
I run two companies: Alviss AI (Bayesian marketing mix modeling) and AI Alpha Lab (AI-driven equity fund). Below you’ll find posts where I try to make principled science accessible, and call out the stuff that bugs me along the way.